Disclaimer: This article is for educational purposes only. The information provided through Binance does not constitute advice or recommendation of investment or trading. Binance does not take responsibility for any of your investment decisions. Please seek professional advice before taking financial risks. Products mentioned in this article may not be available in your region. Binance Alpha is an educational initiative and does not constitute an endorsement or guarantee of listing on Binance Exchange. Tokens are selected based on various factors, including community interest, traction, and market trends.
Key Takeaways
Binance Alpha is a platform within Binance Wallet that highlights new and early-stage crypto projects that may have potential for growth.
While there is no guarantee, some tokens highlighted on Binance Alpha may later be considered for listing on the Binance exchange.
The Quick Buy feature can make your token purchases much easier with automatic token selection, slippage adjustment, and anti-MEV protection.
The Binance Alpha Earn Hub facilitates liquidity provision on PancakeSwap V3 directly from your Binance Wallet interface.
What Is Binance Alpha?
Binance Alpha is a platform within Binance Wallet that showcases early-stage crypto projects with potential to grow in the Web3 space. Essentially, it serves as a pre-listing token selection pool.
Tokens featured on Binance Alpha are selected based on Binance’s industry expertise and advanced insights. Typically, these projects demonstrate strong community interest, growing traction, and alignment with key market trends.
While there is no guarantee, some tokens highlighted on Binance Alpha may later be considered for listing on the Binance exchange, giving users early exposure to emerging blockchain and Web3 projects.
Key Features
Highlighting innovation: Binance Alpha allows users to discover new tokens in the Web3 space.
Quick Buy feature: Users can easily purchase tokens with Binance Wallet’s Quick Buy feature.
Expert curation: Tokens featured on Binance Alpha are handpicked using Binance’s industry expertise, combining market trends and community interests.
Alpha Earn Hub: Facilitates liquidity provision on PancakeSwap V3 directly from your Binance Wallet interface.
How Binance Alpha Works
Binance Alpha spotlights select community-driven projects, giving users early access to tokens with potential for growth. To participate, you should first set up a Binance Wallet, back it up securely, and ensure that the Binance app is updated to the latest version for the best experience. To make token purchases, you must have sufficient main chain assets like BNB, SOL, or ETH in your wallet.
Before featured tokens are announced, a countdown clock appears on the Binance Alpha page. At the same time, Binance Wallet’s official X account posts a reminder. Once the countdown ends, the tokens go live on Binance Alpha, and users can access them through the Quick Buy feature for seamless purchasing.
How to access Binance Alpha
1. Log in to your Binance account and go to [Wallet] at the top of your screen.
2. After logging into your Binance Wallet, you can go to [Alpha] to explore events and the point system, or scroll down to check tokens via the [Alpha] tab.
What is Quick Buy?
Quick Buy is designed to make buying tokens faster and easier. Built on Binance Wallet’s existing Swap functionality, it picks the native chain’s token and suggests a default trading amount based on your wallet balance, saving time and effort.
Quick Buy also offers slippage adjustment, which automatically tweaks your slippage settings when retrying transactions, helping to improve success rates. However, this can lead to less favorable execution prices.
Another important feature of Binance Alpha is the Anti-MEV protection, which adds safeguards against price manipulation (MEV), especially with large transactions.
These improvements make Quick Buy a more efficient option compared to other decentralized exchanges (DEXes) or trading bots.
Tokens featured in Binance Alpha are typically showcased for 24 hours, giving you time to explore project details and make purchases. After the showcase ends, the tokens stay in the Alpha section of the Markets tab, where you can keep tracking and trading them.
If you decide to purchase the token when it goes live, you can use Quick Buy for a faster and easier trade.
Binance Alpha Earn Hub
On Binance Alpha Earn Hub, you can provide liquidity to pools on PancakeSwap V3 directly from your Binance Wallet interface. If you aren’t familiar with liquidity pools, make sure to check What Are Liquidity Pools in DeFi?.
To access the Alpha Earn Hub, go to [Alpha Events] and then [Earn]
Scroll down to explore the liquidity pools available and tap the ones you are interested to check more details or add liquidity.
For more details, please refer to the FAQ.
Binance Alpha 2.0
Introduced in March 2025, Binance Alpha 2.0 is an upgraded version of Binance Alpha that integrates decentralized exchange (DEX) trading directly into the Binance Exchange platform. This eliminates the need for a separate Web3 wallet, making it easier for centralized exchange (CEX) users to trade DEX tokens.
Binance Alpha vs. Binance Alpha 2.0
The primary distinction between Binance Alpha and Binance Alpha 2.0 lies in their platform integration. Binance Alpha operates through the Binance Wallet, while Binance Alpha 2.0 is embedded in the Binance Exchange.
Binance Alpha 2.0 allows Binance users to trade Binance Alpha tokens using their Spot and Funding Accounts without the need for an external wallet.
Note that the tokens available on both platforms are the same. What’s different is how users access and trade them.
Why did my order fail on Binance Alpha 2.0?
Binance Alpha 2.0 orders are executed through on-chain markets, where prices often have more volatility than the Binance Exchange. If the price changes quickly while your order is processing, the order is more likely to fail.
In addition, if the system detects that the minimum received amount has fallen below the value shown on the trading interface prior to execution, the transaction will automatically be canceled.
Closing Thoughts
Through Binance Alpha, you can learn about and get involved with early-stage crypto projects that show growth potential. As it serves as a pre-listing token selection pool, you may also be able to get insights into how tokens are selected. The easy-to-use Quick Buy feature allows you to buy tokens efficiently and smoothly. As an additional platform within Binance Wallet, the curated approach of Binance Alpha can help you stay informed and connected to the growing Web3 space.
Further Reading
Disclaimer: This content is presented to you on an “as is” basis for general information and educational purposes only, without representation or warranty of any kind. It should not be construed as financial, legal or other professional advice, nor is it intended to recommend the purchase of any specific product or service. You should seek your own advice from appropriate professional advisors. Where the article is contributed by a third party contributor, please note that those views expressed belong to the third party contributor, and do not necessarily reflect those of Binance Academy. Please read our full disclaimer here for further details. Digital asset prices can be volatile. The value of your investment may go down or up and you may not get back the amount invested. You are solely responsible for your investment decisions and Binance Academy is not liable for any losses you may incur. This material should not be construed as financial, legal or other professional advice. For more information, see our Terms of Use and Risk Warning.