The Blockchain for Business Sustainability course investigates the transformative role of blockchain technology in sustainable business practices. The opaque nature of conventional supply chains poses significant challenges to businesses and consumers alike, often hindering informed decision-making and sustainable production. By enhancing transparency, traceability, and accountability, blockchain emerges as a powerful tool in supply chain management, circular economy, renewable energy, ESG reporting, and incentivization.
We will dive into these five potential domains and discern what blockchain can and cannot accomplish, equipping you with a nuanced understanding of this technology's contribution towards a sustainable future.
What you will learn
Blockchain for Sustainable Business: Explore the transformative role of blockchain in sustainable business practices under the guidance of Professor Tan.
Supply Chain Transparency: Examine how blockchain enhances transparency, traceability, and accountability in traditionally opaque supply chains.
Sustainable Applications: Investigate blockchain’s role in supply chain management, circular economies, renewable energy initiatives, ESG reporting, and incentivizing sustainable behaviors.
Stakeholder Capitalism: Develop a deep understanding of stakeholder capitalism and its implications for sustainable business.
Ethical Marketing in Web3: Analyze the shifts in logic required for ethical marketing in the blockchain-based sharing economy.
Bio Instructor
Professor Dr. Teck Ming (Terence) Tan is an Associate Professor of Marketing at Oulu Business School and an Adjunct Professor in the marketing field at the University of Helsinki. He serves on the editorial boards of the Journal of Business Research, focusing on the Big Data and Business Analytics track, and the International Journal of Bank Marketing. His research interests encompass blockchain marketing, crypto marketing, decentralization, and ethical marketing. He is also an external advisor at the Helsinki Blockchain Center.
Disclaimer: The content provided in the university-accredited courses is fully designed by the respective university professors. While Binance Academy facilitates the delivery of these courses, the content, opinions, and viewpoints expressed within are solely those of the university professors and do not necessarily reflect the views or opinions of Binance Academy or its affiliates. Participants should understand that the information provided is for educational purposes only and should not be construed as financial or investment advice.
